Sean Combs founds Bad Boy Records, building a hip-hop business empire

Sean "Puff Daddy" Combs founded Bad Boy Entertainment in 1993 after being fired from Uptown Records, signing The Notorious B.I.G. and building a label that dominated the mid-1990s. Combs expanded into fashion (Sean John), restaurants, and spirits, becoming one of the most commercially successful Black entrepreneurs in entertainment history and a model for hip-hop business diversification.