National Boycott Forces Texaco to Negotiate After Racist Tape Revelations

Civil rights leaders including Jesse Jackson organized a national boycott of Texaco gas stations after the New York Times published transcripts of 1994 executive tapes showing executives using racial slurs and discussing document destruction in a discrimination suit. Within days Texaco's stock fell $3 per share. The boycott lasted less than two weeks before Texaco agreed to the $176.1 million settlement, demonstrating the effectiveness of economic pressure tactics.