1998
Zoom in — months
Key events
- 1998FUBU reaches $350 million in annual revenue
Founded in Queens by Daymond John and partners, FUBU grew from a $40 cap-making operation to a $350 million global streetwear brand, becoming the defining success story of Black-owned hip-hop fashion.
- May 12, 1998DMX releases It's Dark and Hell Is Hot
DMX's debut sold 251,000 copies in its first week and debuted at number 1, making him the first artist in history to have his first two studio albums debut at number 1 on the Billboard 200.
- June 14, 1998Michael Jordan wins his sixth NBA championship
Michael Jordan hit the series-clinching shot in Game 6 of the 1998 NBA Finals against the Utah Jazz, securing his sixth title in eight years. Widely considered the greatest basketball player of all time, Jordan transformed the global reach of the NBA and became a cultural icon transcending sport.
- June 14, 1998Michael Jordan's 'Last Shot' wins sixth NBA championship
Jordan's pull-up jumper with 5.2 seconds remaining in Game 6 against the Utah Jazz secured the Chicago Bulls' sixth title in eight years, completing what became known as the 'Last Dance' dynasty.
- August 25, 1998Lauryn Hill releases The Miseducation of Lauryn Hill
Hill's debut solo album debuted at number 1, sold 19 million copies worldwide, and won five Grammy Awards including Album of the Year — the first hip-hop/R&B album to win the top Grammy honor.
- September 29, 1998OutKast releases Aquemini
Aquemini debuted at number 2 on the Billboard 200 and is widely regarded as OutKast's artistic peak from their early career, fusing live instrumentation, funk, and hip-hop into a singular Southern statement.
- September 29, 1998Jay-Z releases Vol. 2... Hard Knock Life
Jay-Z's third album debuted at number 1 and sold over 5 million copies in the U.S., making it his commercial breakthrough and one of the best-selling rap albums of the decade.
- 1998Hip-hop fashion economy explodes — Rocawear, Sean John top $500M each
The launch of Rocawear by Jay-Z in 1999 and Sean John by Sean Combs in 1998 transformed hip-hop's cultural capital into billion-dollar fashion enterprises. Both brands crossed $500 million in annual sales, proving that Black artists could build major fashion houses — not just endorse them — and permanently changing the relationship between Black cultural production and American commerce.
- 1998Cash Money Records signs $30 million deal with Universal
Birdman and Slim's New Orleans label negotiated one of the most favorable distribution deals in hip-hop history, retaining ownership of masters while gaining Universal's distribution network.
- 1998John Lewis publishes Walking with the Wind memoir
Congressman Lewis's memoir of the civil rights movement received the Robert F. Kennedy Book Award and became a definitive first-person account of nonviolent direct action and the Selma-to-Montgomery marches.
- 1998Dr. Dre signs Eminem to Aftermath, expanding his empire
Dre's signing of Eminem following the success of The Chronic and Snoop built Aftermath Entertainment into one of the most valuable labels in music, demonstrating Dre's role as an institution builder beyond performing.
- 1998Ken Griffey Jr. hits 56 home runs, challenging Maris record
Griffey's 56-home-run season in 1998 — while Sosa and McGwire drew more media — was part of a peak run making him the consensus best player of his generation and a beloved figure in Seattle.
- 1998Sammy Sosa hits 66 home runs in the famous HR chase
Sosa and Mark McGwire's simultaneous pursuit of Roger Maris's single-season home run record captivated the nation; Sosa's 66 home runs (to McGwire's 70) earned him the NL MVP Award.
- 1998Brandy and Monica's 'The Boy Is Mine' breaks Billboard record
The duet spent 13 weeks at number 1 on the Billboard Hot 100, tying the record for longest run at number 1, and became one of the best-selling singles of the decade.
- January 25, 1998Terrell Davis wins Super Bowl XXXII MVP
Davis rushed for 157 yards and three touchdowns as the Denver Broncos defeated the Green Bay Packers, earning MVP honors and becoming the centerpiece of a dominant late-1990s Broncos dynasty.
- July 28, 1998Barry Sanders abruptly retires within 1,458 yards of all-time rushing record
At 30 and just 1,458 yards shy of Walter Payton's all-time NFL rushing record, Sanders walked away, a decision that shocked the sports world and underscored his refusal to play for statistical legacy.
- August 26, 1998Mos Def and Talib Kweli release Black Star album
The collaborative debut from the Brooklyn duo was a landmark of underground hip-hop, steeped in Black nationalist thought and sampling jazz and soul, offering a conscious alternative to commercial rap.
- 1998Will Smith wins Grammy for Men in Black soundtrack single
Smith won the Grammy for Best Rap Solo Performance and the Men in Black film grossed over $589 million worldwide, making him the defining crossover star bridging rap, film, and mainstream entertainment.
- October 16, 1998Jonathan Demme adapts Toni Morrison's Beloved
The film adaptation of Morrison's Pulitzer Prize-winning novel starred Oprah Winfrey and Danny Glover, bringing the story of slavery's trauma to mainstream cinema audiences.
- August 14, 1998How Stella Got Her Groove Back opens at number 1
The adaptation of Terry McMillan's novel, starring Angela Bassett and Taye Diggs, opened at number 1 at the box office and was one of the summer's notable Black romantic dramas.
- August 25, 1998"The Miseducation of Lauryn Hill"
Lauryn Hill's genre-bridging debut wins five Grammys and becomes a generational touchstone.